Hardee's, one of America's beacons of culinary health, has just released Biscuit Holes. In a nutshell (ooh, that was good), it's dough rolled in cinnamon and sugar and served with icing. In a press release, Brad Haley, Hardee's exec VP of marketing, says, "They really are irresistible, and it's almost impossible to eat just one." Don't forget to tip those bartenders and waitresses...
Wow, Brad. Didn't see that one coming. I wonder what Executive Vice President, Marketing, Biscuit Hole Division, Hardee's pays. Maybe I should apply.
Regardless, check out the teaser from Mendelsohn Zien Advertising, Los Angeles:
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